The MaJIC of Applied Research
In the cut-throat world of metal fabrication every shop needs a specific competitive advantage. Successful companies have proven systems in place to move from great ideas to world class products or process improvements, the trouble is the experts needed to drive these improvements are becoming harder to find. The Materials Joining Innovation Centre bridges the gap between the expertise rich academic world and Small to Medium Enterprises (SMEs) that desperately need these experts to help them remain competitive. This presentation will provide practical examples of how SMEs have used applied research to secure their competitive advantage. Applied research brings innovation, and with innovation comes increases in profit, safety, market share along with new products.You will learn how applied research is not an ivory tower academic exercise, but is “grease stained hands” and practical improvements to the bottom line.
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