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This presentation will focus on the current state of manufacturing in Canada, the myths, the realities and the opportunities. It will provide an economic overview of where manufacturing has been, and where it is going, including how important it is and what it contributes to the Canadian economy, our standard of living and our quality of life. It will also review what we have learned from our CME Management Issues survey and the role out of our Manufacturing Strategy and Action Plan. Issues to be addressed include the importance of Innovation/Competitiveness, increasing global trade, addressing the skills crisis, working to address fiscal and regulatory barriers and what CME has done to move the agenda forward from shop floor assistance to advocacy and the development and delivery of holistic solutions and programs. CME is working to better promote a more accurate and positive Image of Manufacturing – we need to recognize and celebrate Canadian success.